Most customers do not like long queues, and it can be hard to move customers through the checkout line quickly. However, with the right techniques, you can reduce the length of the queues at your shop and keep things moving relatively quickly. Check out these tips:
1. Boost customer service on the sales floor.
Whether you run a boutique, a grocery store or a book shop, if customers cannot find assistance on the sales floor, they are likely to go ask for it at the cash registers. This distracts your cashiers and slows them down, but you can minimise this practice by having an ample number of easy-to-find attendants available on the sales floor.
2. Create extra checkout lanes.
To reduce lines, create a few extra check out lanes. Thanks to the explosion of POS software that can be utilised with a tablet or a smartphone, you don't even have to worry about traditional POS software and large cash registers at your extra cashier stands.
For example, during busy periods, you could easily set up a temporary payment stand using POS software, a tablet and a folding table. In addition, if you only accept electronic payments at this cashier station, you don't have to worry about having a cash drawer there either, and that makes setting up and taking down almost effortless.
3. Diversify your electronic payment options.
If customers can pay electronically, it can help to speed up the process. If possible, consider investing in a POS system that takes payments from mobile phones. That way, if your customers want to pay with their phones, they can, and they don't have to waste time looking for their cash or credit cards. Instead, they can just swipe their phone over your POS terminal and that instantly takes care of the payment.
4. Use a serpentine queue.
Analysts who have studied queuing claim that serpentine queues are the fastest type of queue, on average, for shoppers. A serpentine queue is when all of your customers stand in a large line. Then, when a cashier is ready, the first customer in line walks over to him or her.
In the alternative queuing model, customers make a number of different queues in front of each cashier, and instead of just having one large line, you have several small lines. If possible, hang signs urging customers to make a fast, serpentine queue, or use barriers to direct the flow of traffic.
For more information about POS systems, visit Austech Weighing Pty Ltd.Share